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An Online Marketing Strategy: more than Social Media Management

  • Writer: Sanne Butterfield
    Sanne Butterfield
  • Jun 8, 2022
  • 1 min read

Does your business have an Online Marketing Strategy? An online marketing strategy is essential to get the most out of your marketing budget. It goes well beyond having a Facebook and Instagram page and posting on a daily basis. (Although you should be doing that too! :-) Curious to see what's involved when SANA manages your online marketing strategy? There are eight foundational components that every event Online Marketing Strategy needs: 1. An UX optimised Website that makes your website usable, enjoyable and accessible. 2. Management - let's makes those ideas happen - who does what and by when? 3. Offline integration - this is especially important for local businesses: how to link online marketing to offline marketing efforts like PR, local media, ads, business cards, t-shirts, banners, billboards, newspapers, magazines, flyers, radio advertising, car wraps, sponsorships... 4. Social Media: where are your customers on social media and what is your USP / key message? 5. Traffic building and monitoring: keeping on top of website performance and visits, stability and overall user experience. Also check if your traffic is direct, referral and/or search. 6. Client conversation analysis: are potential costumers taking the specific desired action you want them to take? 7. SEO - keywords, GMB, fresh content, fast loading speed, mobile optimisation... 8. Plan - need help planning? Contact @sanacreativemarketing today 🤍

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